Brand Experience

We understand the power of an interactive brand experience to drive deeper engagement and connection. From workshops and masterclasses, to in-store activations and pop-up installations; our experts will conceptualize and deliver an impactful brand experience at its best.

In collaboration with Prestige Magazine, we hosted a preview event for YSL Beauté. We invited some of Hong Kong’s top influencers to be the first to test the latest products and get up close and personal to the brand's DNA. During the event, we captured what luxury meant to each of these influencers with exclusive video interviews.

YSL Beauté - Hong Kong

We designed and managed the build of Dyson's pop-up visual merchandising display, supporting the launch of the new hairdryer. Starting at ONE Utama Shopping Mall, Petaling Jaya, the unit was used for a roadshow around key stores in Kuala Lumpur, offering public visitors an experience like no other.

Dyson pop-up - Kuala Lumpur

We hosted an intimate 'Know Your Jewels' Masterclass event for Bonhams Auction House, including an exclusive preview of their upcoming Rare Jewels auction in May 2018. Working together with Prestige and their VIP database, we treated our selected Guests to a memorable evening featured in Prestige magazine and at prestigeonline.com.

Bonhams Masterclass - Hong Kong

Ahead of the Hong Kong E-Prix 2019 launch, we partnered with Formula E to set-up an experiential car racing simulator at the glamorous Prestige Party. Over 250 celebrities, socialites, models and VIP guests got up close and personal with Formula E’s racing simulators, driving around the virtual Hong Kong E-prix circuit, experiencing the life of a driver.

Formula E + Prestige Party - Hong Kong

Hong Kong
Talia Jackson
talia.jackson@burda.hk

Bangkok
Sara Lemos
sara.l@burda.co.th

Singapore
James Yeong
james.yeong@burda.asia

Kuala Lumpur
Steven Chan
steven.chan@burda.com.my