Burda Hong Kong

One of the city’s most well-respected publishing groups, Hubert Burda Media Hong Kong is the home of Prestige Hong Kong, a leading celebrity, high society and luxury lifestyle title launched in 2005. Besides the flagship title, Burda Hong Kong also produces custom publications for clients including Pacific Place and Galaxy Macau, as well as collaborating with luxury brands on events, special projects and other creative concepts.


Prestige Magazine

Hong Kong’s first luxury lifestyle and high society glossy magazine, Prestige Hong Kong is an award-winning mix of fashion, celebrity, culture, travel and epicurean excellence.


Prestige Hong Kong’s exciting watch publication is released annually in November, and collates all that’s new and exciting in the global world of horology.


Published in January every year, Lifestyle is your guide to the best of everything in the region, from fashion to dining to jewellery to events.

Business Areas

Besides producing commercial publications and supplements including flagship title Prestige Hong Kong, Hubert Burda Media Hong Kong also engages in the production of custom-published titles on behalf of clients, either as standalone magazines or in the form of Prestige supplements.

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With access to and relationships with Hong Kong’s top movers and shakers, we are well poised to produce and manage VIP events whether under the Prestige Hong Kong brand or on behalf of clients. We can handle everything from creative concepts to guest invitations to media coverage fluidly and efficiently, as we have done in the past for brands ranging from Louis Vuitton and Vera Wang to UBS and Vertu.

We offer a full range of digital services, from digital content creation to email marketing.


Managing Director Hong Kong & Macau

Petula recently joined Burda as Managing Director for Hong Kong and Macau. She was previously Publisher for Edipresse Media Hong Kong and Macau. She has worked with brands such as Bloomingdales, Sainsbury’s, Nestle and Ikea and for publishing agencies in London and New York before moving to Hong Kong.

Since arriving in Hong Kong, she has been responsible for custom media projects for some of Asia’s most well-known brands these include Cathay Pacific, Galaxy Entertainment Group, Sands China Ltd, International Culinary Institute, Marina Bay Sands, Landmark and Wynn Macau.


Editor at Large, Prestige Hong Kong

Jon began his journalism career in London on the pop-music weekly Melody Maker. He worked on a variety of magazines and newspapers titles, including Time Out London, The Guardian and the Mail on Sunday’s You Magazine before moving to Hong Kong in 1987. He was editor of Business Traveller Asia-Pacific for many years and served as a public relations manager for the Hong Kong Tourism Board, returning to his first love of journalism when he joined Prestige Hong Kong in 2007.

Hong Kong Management


Editorial Director

Christina joined Emphasis Media in 2004, where she oversaw its portfolio of entertainment guides. She has worked on a variety of custom-publishing titles, including airline magazines Discovery, Sawasdee, Dynasty and Cargo Clan, as well as publications for Montblanc and the Hong Kong Tourism Board. A former editor with Hong Kong Tatler, she worked as a freelance writer for brands such as Mandarin Oriental, Langham Hotels, Shanghai Tang, Bentley and I.T before joining Prestige Hong Kong in 2010.


General Manager, Advertising Sales

Shalin started her career in the creative field, working on the design team of an advertising agency before switching to account and production management roles, handling clients including Lancôme and Dior. After a decade of agency life, she joined South China Morning Post as a sales manager, a position she held for six years. She was a founding member of the Prestige Hong Kong team, and for the last 10 years has managed advertising sales for key clients in the watch and jewellery categories.


Managing Editor, Prestige Hong Kong

A native of Italy, Vincenzo has been working in fashion publishing since his graduation from Columbia University in New York, where his first foray into the industry was an internship at US Vogue. Prior to joining Prestige Hong Kong in 2012, Vincenzo held editorial positions at Vogue Nippon in Tokyo, Vogue Hommes International in Paris and Harper’s BAZAAR in Singapore, where he covered fashion, travel and beauty.


Creative Director

Dennis brings over 25 years of experience to the table, having begun his career as a freelance designer in the UK. His first ever client was Dame Anita Roddick, prominent activist and founder of The Body Shop, and he later went on to work as an art director for companies including ITV, South China Morning Post, Lane Crawford and Time Out Hong Kong, joining the Hubert Burda family to lead the Prestige Hong Kong design team in 2011. Dennis’ wide-ranging and award-winning experience encompasses publishing, advertising, multi-media and branding design.


Petula Kincaid joins Burda Hong Kong

Hong Kong, 28 August 2017 – Petula Kincaid has been appointed by Burda Asia as the Publisher & Managing Director for Hong Kong and Macau, effective 01 September 2017. She will be replacing Sebrina Mak, who has left the company after 12 years of service. Ms Mak...

Ekathana Present Luxury Experience Careers

Ekthana Education Services, an official representative in Thailand of seven world class hotel management schools under Laureate Hospitality Education, in collaboration with HELLO! magazine Thailand organized the “Luxury Experience Careers” event. The event was held on...

Burda Hong Kong Pte Ltd

Address: 14/F, Universal Trade Centre,
3 Arbuthnot Road,
Central, Hong Kong

Tel: 852-31927010

Fax: 852-36981889