(Bangkok, Thailand) – The Thailand edition of luxury lifestyle magazine Prestige celebrated its 13th anniversary in the kingdom with a glamorous event on September 22 that acknowledged eight tastemakers for their special contributions in different spheres of society.
Held in the Magnolia Ballroom of the recently opened Waldorf Astoria Bangkok, the 2018 Prestige Tastemakers Ball saw the cream of Bangkok society dressed to the nines, inspired by a Studio 54 dress code – an ode to an era of style, glamour and unadulterated indulgence. In the late 1970s, the famous New York nightclub was the epicenter of style and decadence, replicated four decades later with all the glitter and glam that made this celebrity hangout so legendary at the time.
Apart from the Magnolia Ballroom that was transformed into a glamorous, black-and-gold party venue that does justice to the theme, the 240 handpicked guests were treated to performances by disco dancers, as well as authentic New York delicacies, specially created cocktails by Johnnie Walker Gold Label Reserve, wines from event partner Italthai, and Piper-Heidsieck Champagne that flowed freely all night long. A gleaming Bentley Continental GT and timepieces from Hublot provided more than enough to fill anyone’s wish-list.
Awarded for their inspiring and meaningful contributions in different fields, eight luminaries received acknowledgement in the form of a Prestige Tastemaker Award; including Charn Srivikorn, chairman of Gaysorn Property (‘Visionary’); Tos Chirathivat, CEO of Central Group (‘Leadership’); and Vichada Sitakalin, founder of Quattro Home and design director of Premier Group (‘Design & Innovation’).
The Tastemaker Award for the category ‘Digital and Technology’ was awarded to Pumin Yuvacharuskul, CEO and co-founder of Thailand Eatigo International; the category of ‘Philanthropy’ went to Vorachand Thiengtham, founder of the Happy Heart Foundation; and Paul Sirisant, managing director of Universal Music (Thailand) received the award in the ‘Art & Music’ category. The final two awards went to Sittharmanin Susamawathanakun, managing director of business development at Superrich Thailand (‘Style’); and Thitid Tassanakajohn of Le Du restaurant (‘Gastronomy’).
“Each of our Tastemaker Award winners has done something quite exceptional; something that has made others stop to take notice,” said Waraporn Siriboonma, managing director of Burda (Thailand) and publisher of Prestige. “They have all earned the respect of their peers with revolutionary ideas that have transformed – or is transforming – the world around us for the better.
According to her, the tributes to these individuals also echo Prestige’s philosophy towards publishing. “As an arbiter of style and substance, Prestige has earned a reputation for meaningful, curated content that engages and inspires. We are at the forefront of new developments in various luxury lifestyle sectors. As a publication, we connect the dots between luxury brands and discerning, affluent consumers. This is all in line with our quest to be not only Thailand’s but – as part of Burda Asia – the region’s leading luxury content creators,” she said.
Waraporn concluded by saying that signature events like the Tastemaker Ball, which is held every two years and alternates with the Prestige 300 High Flyers event, provide important touch-points with luxury consumers. “We are creating very special memories for our guests, and it’s also an opportunity to forge new relationships while strengthening old ones.”
The evening was rounded off with a special DJ set by Tastemaker Award winner Paul Sirisant, who was followed by DJ Knatz at the spinning deck. Over 500,000 baht of prizes were given away in an Instagram competition, including two crocodile leather handbags from Thai brand Tichaxury worth 145,000 baht each. Sanpellegrino, the Italian natural mineral water brand, also used the event as the official Thailand launch of new, limited edition packaging.
For more information, please contact:
Vinee Rayananonda (Orm)
Marketing Manager, Prestige (Thailand)
Mobile: +66 (0)81 827 9879