Burda Digital – Journey to the Middle Kingdom

Burda Digital’s CIO/CTOs have traveled to innovation hub China to discuss current trends and developments with local tech companies. Earlier destinations had been the USA, Stockholm and Tel Aviv.

Tech country China is gaining ground

It became clear very quickly that companies develop in different circumstances in China. The companies dominating the digital ecosystem in the USA and Europe are, for the most part, blocked by the Chinese firewall there. Therefore the main focus during the company’s visit were not the dominant US giants FAGA (Facebook, Amazon, Google and Apple), but BAT (Baidu, Alibaba, Tencent), who divide up a large part of the market between them. Participants kept being reminded of the different scale in China: a market of just under 1.4 billion people, hundreds of millions of dollars invested into companies that have only just started, ten thousand companies founded every day, with most of them neither known nor operating in Europe. In return, the visitors did not refrain from testing the functionality and usability of products typical for the Chinese market such as WeChat, Alipay and Didi to their heart’s content.

From copycats to leaders

Besides a visit to the headquarter of Alibaba in Hangzhou, the program included discussions with other companies such as News Aggregator Toutiao, the doctors’ platform Chunyu Yisheng, the job platform Kanzhun, as well as start-ups using Blockchain and AI in Beijing and Shanghai.

“The speed with which tech companies in China implement projects is impressive. In addition, the market has a lot of capital. It was very exciting to be there and learn how China, and the tech scene in particular, has come a very long way in a few years, from copycats to leaders.”

Gerhard Thomas, initiator of  the trip

A new generation’s self-image

Despite the big differences between the markets, the participants were able to identify several approaches to cooperating with the partner companies. The exciting part of analyzing the journey will begin now. Besides options for collaboration, the CIO/CTOs were able to gain inspiration with regard to working culture and learned more about the self-image of the new generation of Chinese tech founders and the use of new technologies such as Blockchain, online2offline connections and AI.

Participants included Gerhard Thomas (BurdaSolutions, Group CIO), Jens Pape (Xing), Thomas Koelzer (BurdaForward), Matthias Roth-Hof (BurdaDirect), Maik Friedrich (Computeruniverse), László Kovács (Cyberport), Michael Nowak (Jameda), and Jana Scheidmantel and Thomas Stauber (both Management Graduate Programme), who organized the trip.

DLD Campus

Digital masterminds in the “fan-shaped” city

The countdown is on: On July 3 the premiere of DLD Campus, the regional branch of Europe’s leading innovation conference DLD (Digital, Life, Design), will take place in Karlsruhe. Following the successful launch of the new format last year in Bayreuth, DLD founder Steffi Czerny is now bringing her renowned conference to the innovation location Karlsruhe in Baden-Württemberg.

DLD Campus: Smart minds in Karlsruhe

The one-day conference format will be hosted at the Zentrum für Kunst und Medien (ZKM) in Karlsruhe for the first time. Following DLD’s motto “connect the unexpected”, DLD Campus connects the regional drivers and innovators of digitisation and focuses on the exchange between entrepreneurs, scientists, politicians and students from the region. As innovation and progress do not only take place in the metropolises, it’s even more important to offer business and politics a platform in a regional context, to bring SMEs together with the international DLD network and to strengthen local entrepreneurial spirit.

“I am particularly looking forward to the debut of DLD Campus in Karlsruhe, as the city ranks among Europe’s most innovative regions. In addition to the strong triad of research, teaching and business, art and media also play an important role in Karlsruhe – an ideal starting point for interdisciplinary DLD discussions about the future of our world.”

Steffi CzernyDLD Founder and Managing Director

Exciting speakers

The conference programme includes regional and international drivers of the future, such as EU Budget Commissioner Günther H. Oettinger and speakers from the air taxi company Volocopter and the big data company BlueYonder. Overseas speakers include Kathryn Myronuk (founding member of Singularity University at NASA Research Park in Silicon Valley) and Internet critic Andrew Keen (“How to Fix the Future”). Gerhard Kreß (Director Mobility Data Services, Siemens), Jivka Ovtcharova (Head of the Institute for Information Management in Engineering, KIT) and Olaf Zeitnitz (Co-Founder and CEO, VisualVest) are also among the stage guests.

Hand in hand with established players in Karlsruhe

With the internationally renowned ZKM as event partner of DLD Campus in Karlsruhe, DLD underlines its interdisciplinary character and the importance of art and culture for digital change. “DLD is the hub of the digital scene in Germany, the ZKM is a hotspot of digital culture. The international art database currently lists the ZKM as the fourth most important museum in the world – thus DLD and ZKM form a perfect combination and an extra-class horizon of expectation. Our current exhibition ‘Open Codes. Living in digital worlds’ is an excellent addition to DLD Campus: The exhibition shows highlights of digital cultural technologies,” says Prof. Peter Weibel, Artistic Director of the ZKM in Karlsruhe. Weibel will also be speaking on the DLD stage on 3rd of July, highlight tours of the current exhibition will be offered as part of the conference.

In addition to the ZKM, the Karlsruhe Institute of Technology (KIT) stands alongside DLD as another well-known name in the city. “The transfer of knowledge in both directions – from research to industry and vice versa – is essential for solving pressing future issues. Social challenges such as the energy transition or safe and environmentally friendly mobility can only be created hand in hand with the economy. Therefore, at KIT we have firmly established innovation as the third pillar alongside research and teaching,” said Prof. Holger Hanselka, President of KIT. “DLD Campus strengthens this networking like no other conference. Therefore, we are pleased to be partners this year.”

Partner of DLD Campus

For the premiere of DLD Campus in Karlsruhe, DLD cooperates with a strong line-up of partners. In addition to ZKM and KIT, “Deutschland – Land der Ideen”, the joint location initiative of the German government and German industry, WirecardVisualVestDeloitteSiemensHubert Burda Media with Burda Direct Servicesand BurdaSolutions as well as CyberForum support the conference in Karlsruhe.


The event data at a glance:

When:  Tuesday, July 3, 9.00 am – 6.30 pm

Where:  ZKM | Center for Art and Media, Lorenzstraße 19, 76135 Karlsruhe, Germany

Tickets: Tickets available at:


For press accreditation, please contact

Stefanie Däubler

FitTech Summit 2018

FitTech Summit 2018 – This is the digital future of fitness and sport

  • Europe’s first digital conference on digital personal fitness, health and lifestyle
  • Keynotes and talks with founders, investors and experts
  • Test the latest fitness trends and gadgets
  • Startup pitch competition with 1 million Euro media deal
  • Workouts with celebrities like Eva Padberg, Monica Ivancan or Charlotte Kuhrt

At FitTech Summit, Europe’s first conference on Digital Personal Fitness, Health and Lifestyle, on 10 July at Beach 38 in Munich, the fitness industry demonstrates where the future is heading. Successful founders, investors and experts from all over the world talk about trends, newcomers and investment opportunities in the trend topic FitTech. The event is organized by Burda Bootcamp, the startup lab of Hubert Burda Media, which has made a name for itself in the startup scene with events such as the Burda Hackday or the startup conference Startup Day’n’Nite and has successfully organized FitTech meetings throughout Germany for some time.

‘Health is the new wealth’

Fitness and health are considered an absolute trend topic – the industries have been recording high growth for years. Digital innovations are becoming more and more important. Since 2013, more than $2.6 billion (source: CB Insights) has been invested in FitTech products worldwide and the sales figures of wearables have increased rapidly. According to the motto ‘Health is the new wealth’, fitness and physical and mental health are an increasingly important part of lifestyle. Not only large sports and food companies but more and more young startups are introducing the latest technologies in the form of wearables, tracking apps and the like in order to effectively and specifically promote personal fitness in everyday life.

Talks, workouts and a beach party

The FitTech Summit takes up current developments in the areas of fitness & sports, health & well-being and mental fitness & mindfulness in talks and interesting keynotes. Renowned sports professionals and entrepreneurs will be introducing innovations from all areas of body & soul and discussing the future with scientists and influencers. Topics such as business formation and branding are also part of the program. Manuel Ronnefeldt, founder of the successful meditation app ‘7Mind’, will talk about how he has convinced half a million users of his product and how to build up a business around the topic of mindfulness. Ben McAllister, Director, Product (Connected Fitness) of sportswear brand ‘Under Armour’, discusses ‘Connected Technology’ and explains how smart running shoes can generate new insights into running behavior. In addition, the FitTech Summit offers a lot of innovations: Products from over 30 startups will be available for you to test. Model and yoga instructor Eva Padberg, ‘Headis’ founder René Wegner or influencer Charlotte Kuhrt await active guests with workouts and sportive entertainment. Show acts ensure a great atmosphere, while a beach party rounds off the day and offers the opportunity for networking.

Pitch for 1 million euros

The program highlight of the conference will be a big pitch competition in the evening. Ten selected young startups have the opportunity to present their innovations and skills to a high-profile jury. The jury, consisting of Camilla Dolan (Principal, Burda Principal Investments), Philipp Walter (Head of Marketing, DACH, Under Armour), Jens Pippig (Managing Director, ProSiebenSat.1 Accelerator) and Michael Diederich (CEO, HypoVereinsbank), will decide which founder was most convincing and will receive an exclusive deal with the ProSiebenSat1 Accelerator, worth 1 million euros in media performance. In addition, the winner can look forward to a place in the co-working space of the Burda Bootcamp and use the extensive network of Hubert Burda Media.

Presse accreditation and Press kit:

More information about the FitTech Summit can be found on the website and on social media (FacebookInstagramLinkedin).

Lucia Walter

Burda Events DLD conference

DLD Campus – Regional power

After a successful start last year, Europe’s leading innovation conference DLD (Digital, Life, Design) returns to German universities for its regional conference format DLD Campus. Last year, DLD Campus started at the University of Bayreuth, which will once again where the event venue will take place on July 12. DLD Campus will also celebrate its premiere in Karlsruhe on July 3. For the second year in a row, DLD founder Steffi Czerny brings her successful conference format to regions outside the major cities.

The format DLD Campus

DLD Campus focuses on regions beyond the big cities and aims to connect the international DLD community with regional entrepreneurs, scientists, politicians and students. The one-day conference promotes the exchange of content on digitisation at a regional level with panel discussions and lectures at German universities. In addition to the conference programme on the DLD stage, numerous companies will invite the participants to an in-depth discussion in the exhibition area.

Innovation region Karlsruhe

On July 3, 2018, DLD Campus will be a guest at the Zentrum für Kunst und Medien (ZKM) in Karlsruhe for the first time. The high density of innovative companies and a cluster of excellent universities make Karlsruhe the idealDLD Campus destination. In the renowned ZKM, headed by Peter Weibel, a wide variety of representatives from the fields of science and business are expected. Speakers at DLD Campus Karlsruhe include EU Commissioner Günther Oettinger, author Andrew Keen and university professor Marion A. Weissenberger-Eibl, who heads the Fraunhofer Institute for Systems and Innovation Research.

Back in Bayreuth

Steffi Czerny and University President of Bayreuth Stefan Leible will host the second DLD Campus Conference on July 12, including the Minister of State for Digital Affairs at the Federal Chancellery, Dorothee Bär. She will talk about how “Digitalization beats urbanization” and digital education in Germany, especially Bavaria. Other prominent guests of DLD Campus Bayreuth are the Swiss-German poet Nora Gomringer, who heads the International Artists’ House Villa Concordia in Bamberg since 2010, the renowned journalist and book author (“What would Google do?”) Jeff Jarvis and Stefan Mennerich, Media Director at FC Bayern.

Impressions of DLD Campus Bayreuth from last year can be found here.

Event dates:

DLD Campus Karlsruhe: Tuesday, July 3, approx. 9.00 – 18.00 h @ ZKM Karlsruhe; Tickets
DLD Campus Bayreuth: Thursday, July 12, approx. 9.00 – 18.00 @ University of Bayreuth; Tickets

For a press accreditation please contact


Daniela Lechner

Closing the Female Leadership Gap

Despite multiple and long-term efforts by business, legislation and politics to balance out the gender gap in corporate leadership, the figures of women in C-suite positions in corporate as well as political Europe and America are disheartening. Neither diversity initiatives nor affirmative action have driven numbers of female executives upwards significantly while causing an array of controversial debates. When it comes to women entrepreneurs, figures of women starting their own business are going up year by year, there still is a measurable imbalance for women-led business, particularly when it comes to accessing funding. What are the actual barriers that prevent women from breaking the glass ceiling in the corporate world? Which kind of initiatives are proving to be effective and why? Why aren’t there more of them?
What can the corporate world learn from entrepreneurs and vice versa?
Do we need a more binding political framework to close the female leadership gap?

June Cohen (WaitWhat), Daniela Perdomo (goTenna), Gisbert Ruehl (Klöckner), Albert Wenger (USV) joined on stage of DLD New York to discuss „Closing the Female Leadership“, moderated by Nikki Waller (The Wall Street Journal).


To read the full article  of ‘Closing the Female Leadership Gap’ click here to visit DLD Magazine

Get-together in a shoe paradise

BurdaPrincipal Investments took the DLD conference in New York as an opportunity to invite all Burda investments from the US East Coast to a get-together. On the eve of the conference, around 30 guests gathered in the showroom of the Italian luxury accessory label and Burda investment M.Gemi in the middle of Soho for an “Aperitivo & Dinner”. Networking in the midst of shoes –  some guests could not resist the offer of handmade leather goods from Italy.

“The US East Coast is an important part of BurdaPrincipal Investments investment strategy,” says Christian Teichmann, Managing Director BurdaPrincipal Investments. “With four investments here and a growing network of close partners, we have built a platform that also offers interesting exchange opportunities and points of contact. DLD New York was the perfect occasion to bring our investments together with speakers at the conference and to host our first BPI event in New York in M.Gemi’s showroom”.

Guests included Anneke Jong (COO) and founder Rachel Blumenthal of Rockets of AwesomeBaublebarfounder Daniella Yacobovsky and DLD speakers, business partners and colleagues from BPI’s London office. Burda CEO Paul-Bernhard Kallen and Board Member Martin Weiss were also among the guests. The hosts Christian Teichmann, Managing Director BurdaPrincipal Investments, and M.Gemi founder Ben Fishman greeted the guests and opened the buffet afterwards – in true Italian fashion, Mediterranean specialties from Dean & Deluca were served.


Daniela Lechner_Burda

ProSiebenSat.1 and Hubert Burda Media Agree to Collaborate on Content and Marketing

  • Development of joint, high-quality TV, print and digital content
  • Initial focus on the fashion and beauty industries
  • Joint offers with combined reach in the advertising market

ProSiebenSat.1 Media SE and Hubert Burda Media have concluded a collaboration agreement for content and sales. The primary objective of the collaboration is to offer the advertising market additional services with high-quality content and a wider reach as well as cross-media and interlinked products. Both partners want to use their particular strengths with female target groups and initially focus their cooperation on the fashion and beauty industries. The existing joint digital marketing will also be further developed. With their portfolio consisting of TV, digital and print, on average, both partners reach over 95 percent of the German public every month.*

ProSiebenSat.1 and Hubert Burda Media have already launched their first content pilot projects, such as within the setting of the Prosieben format “Germany’s Next Top Model,” where BurdaStyle Luxury brands such as InstyleElle and Harper’s Bazaar as well as familiar faces from the editorial offices were authentically integrated in the TV format and editorially reflected in the print and digital environments of the respective mastheads. Joint TV and print advertorials, i.e. editorially prepared advertising space, are already being successfully implemented, such as with the customer Pandora. “Perfect Shot” is another successful TV format on Prosieben to which Burda contributes with its magazine Instyle and will enter the third round in fall 2018. Here, advertisers are offered a joint package of product placements, print advertorials and various digital building blocks.

Both companies have also been working together successfully on the marketing of the digital video inventory since 2015. In future, advertisers will be given the opportunity to show their campaigns on the inventory of the HbbTV offering from ProSiebenSat.1 and the video content from the Burda portfolio at the same time, including BunteTV, MyLifeTV and FitforFunTV. Aside from video, ProSiebenSat.1 and Burda are also collaborating on display with a co-marketing agreement. In addition, proprietary platforms, such as, will be developed or refined. Here, brands can be staged accurately and appropriately for the topic.

Sabine Eckhardt, Executive Board Member Sales & Marketing at ProSiebenSat.1 Media SE: “Relevant and high-quality content, a wide reach, secure environments and attractive advertising products – both companies bring these qualities to the partnership, making the joint portfolio a must-have for modern brand communication. Advertising customers are therefore given real added value.”

“Both companies are particularly close to female target groups through fascinating editorial contents. Based on our expertise, we are now creating common platforms, and open them up to the advertising market.  This provides our customers with a very relevant new service. It stands out thanks to its high quality.”

Philipp Welte, member of the Board at Hubert Burda Media


Julia Korn - Burda

Zilingo Team

Burda continues investment in Zilingo

Hubert Burda Media announced a follow-on investment in Zilingo, the leading fashion-focused marketplace platform in Southeast Asia. Burda’s growth capital arm BurdaPrincipal Investments led the US$54 Million Series C funding round alongside Sequoia Capital India and Sofina, with existing investors and new investor Amadeus Capital also participating. This round comes on the heels of Zilingo’s US$17 Million Series B raised last September.

“We think the market is showing us the right signs in terms of adoption and retention, so it’s good to double down. We are grateful to all the investors for continuously showing great faith in our team and our vision for fashion commerce in this region.”

Ankiti BoseZilingo CEO & Co-founder

Zilingo is creating a complete ecosystem for merchants to grow their online fashion business in Southeast Asia and beyond – we believe there is an untapped opportunity across the entire Asian fashion value chain and continue to be very impressed with the company’s trajectory.”

Albert Shyy, Principal of BurdaPrincipal Investments

Founded by Ankiti Bose and Dhruv Kapoor in 2015, Zilingo was built to connect a highly fragmented landscape of fashion supply to fashion lovers across Asia. It has grown 10 times by revenue over the past 12 months, launched a TV campaign in Indonesia, and expanded the merchant ecosystem to include a tremendous arsenal of services, making it a one-of-a-kind product for merchants and private labels across Asia.

Today, Zilingo sells in Indonesia, Thailand, Singapore, ships internationally to four more countries, and has supply bases in Southeast Asia as well as China, Bangladesh, Vietnam, and Cambodia. With over 10,000 independent merchants using the platform to sell to millions of customers, Zilingo aspires to take Asian fashion to the world.


Daniela Lechner_Burda

Hubert Burda Media - Board

Burda grows through innovative business models

  • Record year 2017: Sales growth of 18 percent to 2.672 billion €
  • 11,918 employees in Germany and 19 other countries
  • Technological innovations and new businesses will continue to shape 2018

With consolidated external sales of 2.67 billion euros in the 2017 financial year, Hubert Burda Media grew by 18 percent over the previous year. This positive development is the result of a consistent growth strategy in all four operating divisions. Burda invested 470 million euros in expanding its business. CEO Paul-Bernhard Kallen explains: “Innovation is the most important driver of Burda’s success. The pleasing growth in sales and earnings is due to our constant striving for innovative products, technologies and business models. We will keep exploiting actively the great opportunities offered by digitization and develop our business sustainably“.

The National Digital Brands division grew significantly by 19 percent to 1.4 billion euros in 2017, contributing 52 percent to Burda’s total sales. Among the most successful digital companies in terms of sales in 2017 are Xing and the two e-commerce companies Cyberport and Computeruniverse. The physician’s evaluation platform Jameda further expanded its market-leading position in digital physician-patient communication in 2017, among other things through the acquisition of the technology company Patientus, which enables digital consultation hours. In 2017, digital publisher BurdaForward gradually developed into a provider of platforms that play partner content on an equal footing with its own content. Under the name “Focus Local”, Germany’s most successful news site (22 Mio Unique Users/ Month) hereby creates e.g. a new digital offer of regional messages.. HolidayCheck Group AG has strategically focused on the travel segment and thus recorded revenue growth in 2017.

In 2017, Burda’s majority stake Cliqz acquired the Ghostery brand as well as the Ghostery retail business including products, user base and a team in New York. Cliqz combines the key technologies browser and search to redesign the user interface of the Internet. More than 100 experts from more than 30 countries are developing innovative software that brings users to their destination as directly as possible while fully respecting their privacy. With its own web index, Cliqz is a constructive alternative to the dominant platforms.

The National Media Brands division also grew in terms of sales in 2017. The German magazine business has successfully continued its transformation, operates a large number of sustainable and lucrative business models and generates revenues beyond the traditional sales and advertising revenues through direct interaction with consumers.

In aggregating their reach, the digital women’s offerings of Bunte, Freundin, InStyle, Elle and Harper´s Bazaar became one of the strongest journalistic destinations for women on the net with around 12 million unique users in 2017. Blue Ocean continues to achieve above-average growth with children’s publications and with international licenses for magazines relating to the strong children’s brands. The international content marketing company C3, in which Burda now holds 85 percent, also grew.

The investment company BurdaPrincipal Investments provides long-term growth capital for fast-growing technology and media companies and invested in Great Britain and Asia in 2017. In addition to the existing investments (e.g. Notonthehighstreet; Showroom, Vinted), the company also acquired stakes in the British online flower company Bloom & Wild, the American direct-to-consumer platform M.Gemi and the Asian fashion platform Zilingo.

Most of the sales growth in the International Media Brands division is attributable to the complete acquisition of the media company Immediate Media, a platform for both the magazine and digital consumer business in the United Kingdom. Immediate Media is strong in content, technology and e-commerce and has a large and loyal consumer base. With Burda Education, the international team has built up one of the world’s largest producers of textbooks and teaching materials. The company, which focuses on India and Africa, not only produces textbooks and teaching materials, but also supports their design, production, delivery and distribution processes.

Revenues in the printing segment (i.e. in the European gravure printing business) were slightly below the previous year’s level despite comparable capacity utilization.

In total, Burda’s global portfolio includes around 600 printed and digital media products. At the end of 2017 Burda employed 11,918 people working in a total of 252 independent companies. Burda has been organized in a profit center structure for many years and sees itself as a “company for entrepreneurs”.


Philip Wolff - Burda

DLD Conference New York

DLD and the City

In less than two weeks, Europe’s leading innovation conference DLD (Digital, Life, Design) will return to New York City for the fifth time. On May 2, the DLD-hosts Steffi Czerny (DLD founder), Yossi Vardi (DLD Chairman) and Paul-Bernhard Kallen (Burda CEO & DLD Chairman) are expecting around 600 participants and 45 speakers at the futuristic IAC Building in the middle of Manhattan for the one-day conference. Under the DLDannual motto “Reconquer…”, DLD New York‘s speaker line-up once again offers an exciting mixture of researchers, investors, entrepreneurs, journalists and artists from both sides of the Atlantic.


“The break up of big tech will start in Europe“, L2 Founder Scott Galloway predicted at DLD Munich only two months ago. This prediction might well be on its way with ongoing turmoil around Facebook and other tech giants. Wired journalists Nicholas Thompson (editor-in-chief) and Fred Vogelstein are also focused on Facebook: in one of their best-known articles they describe in detail how Facebook has violated the privacy of its users. Together with journalist Tanit Koch, they will discuss the topic of data protection on the DLD stage, which is more important than ever in view of the current debate.

Artificial intelligence and digital anarchy

Mary Lou Jepsen (Openwater) is one of the world’s leading scientists in optics and display. She is currently researching a high-tech cap that can be used to read minds. She will talk to Wolf Singer, Germany’s most renowned brain researcher, about the next level of artificial intelligence (AI) and do a live demo of her latest development on stage. Amazon CTO Werner Vogels is also intensively involved with AI. He will talk about the future significance of language for virtual assistants.

Nowadays states think increasingly nationalistically and turn away from the institutions of the global world order to be more independent in their decisions and be able to act more agile. Diplomat and UN ambassador Christoph Heusgen and James Davis (University of St. Gallen) will highlight Europe and the USA in their talk and focus on the influence of digitization.

Of infidelity and new dependencies in the digital age

Psychotherapist and bestselling author Esther Perel deals with the advantages and disadvantages of infidelity in her current book “The State of Affairs: Rethinking Infidelity”. She will discuss what it needs in times of a very fast changing world, growing digital communication and less personal interaction to reconquer good relationships.

Half of the American population is addicted to at least one behavior. The professor of psychology and marketing at NYU and bestselling author (“Irresistible”) Adam Alter will talk about why we obsess over our emails, Instagram likes, and Facebook feeds.

If you would like to get a DLD New York conference ticket, please apply here. In order to get a press accreditation, please contact For further information on DLD New York, please visit