Immediate Media Co acquires Upper Street Events

News from our family members at Burda’s publishing house in the UK Immediate Media Co, 

Immediate Media Co, the special interest content and platform company and since 2017 part of Hubert Burda Media, today announces the acquisition of Upper Street Events, one of the UK’s leading producers of consumer enthusiast events.

The acquisition of Upper Street significantly strengthens Immediate’s strategic audience development capabilities. The alignment of the special interest events, such as craft, with Immediate’s existing portfolio of market leading brands creates exciting future growth opportunities.


“The acquisition of Upper Street Events is a further step in Immediate’s multi-platform transformation complementing our strategy of focusing on special interest content and communities. We see significant opportunities for growth and development in the events space, both in the markets Upper Street already operate in and with our portfolio of market-leading brands. This deal enhances our ability to offer our consumers world class content, products, services and experiences, across print, digital and live events. I look forward to welcoming the talented Upper Street team to Immediate.”

Tom BureauImmediate Media CEO


Upper Street Events is a specialist producer of unmissable consumer experiences, producing over 15 events a year at the heart of the UK’s thriving art & design, craft, cycling, dance and specialist travel scene. Established in 1987, Upper Street Events’ current portfolio of events include; the Cycle Show, the Knitting and Stitching shows, Festival of Quilts, Country Living Fairs, London Art Fair, New Designers, Move It, Adventure Travel Show and The London Cruise Show. These events are attended by over 250,000 high influence, passionate individuals and supported by 3,700 exhibitors and 150 major sponsors.


“I genuinely can’t think of a more perfect home for Upper Street’s market leading, consumer events. We deliver premium experiences in passion-led markets which complement many of Immediate’s core special interest brands, and will allow us to accelerate our growth, and benefit from Immediate’s extensive experience in delivering multi-platform content. After a terrific 2018, this heralds a new and exciting next phase for the business, and I wish Immediate and the brilliant Upper Street team, the very best of luck.”

Julie Harris, CEO Upper Street

Prestige Ball 2018 – Asia’s luxury event like no other

Luxury Event Brief

Every year, partners, friends, advertisers and esteemed guests of Prestige Malaysia look forward with excitement to the Annual Prestige Ball, a Gala Dinner event held at The Majestic Hotel in Kuala Lumpur, this year’s theme ‘Sugar & Spice’ was playful, fun and sophisticated. Prestige Malaysia’s guests arrived on a long red carpet from the front steps, all the way to their seats, our guests were treated with a variety of on-point activation by event sponsors, including photo opportunities  and an amazing array of luxury brands pop-ups waiting to be discovered, special thanks to Yves Saint Laurent Beauty, Mercedes, Hearts on Fire and many more of our amazing partners.

The luxury event provided a distinguished and remarkable tone and identity that’s consistent across the whole experience. Our clients’ brand and custom event identity were considered throughout all event theming, styling and special touches.

Luxury Event Highlights

Distinguished guests included Raja Muda of Selangor DYTM Tengku Amir Shah Sultan Sharafuddin Idris Shah,  with YAM Tengku Datin Paduka Setia Zatashah Sultan Sharafuddin Idris Shah receiving the Prestige Achievement Award, which recognises the most noteworthy change makers making waves in Malaysia.

Friends of Prestige Malaysia turned up in full force and stunned the red carpet with their most creative take of Sugar & Spice, finished off with touches of neck and statement shoulder pieces to perfect their ensembles.

The night’s mood quickly switched from calm to exciting once the opening number by Dance Company KL set the tone for the rest of the night to come. The group delivered a radiant performance with its jaw dropping choreography.

The entertainment ended on a high note when singers Nick Davis, Lynn and Mae Elliessen took to the stage and mesmerised the audience with their vocals, while the guests sang along to hits such as That’s What I Like and Lollipop. The ensuing revelry on the dance floor coupled with fresh tunes from Tunku Nadia, kept everyone on their feet all night long. Guests took home bespoke items from Lord’s 1974 and YSL Beauty.

For more information on how Prestige can assist you with planning your very own exclusive luxury event  in Asia, contact us

Event Gala Dinner Format

Contact us to organize your Luxury Event

Lifestyle Asia unveils revamped website

Lifestyle Asia Website

ARTICLE BY ELSE YEO, BURDA DIGITAL

16 NOVEMBER, 2018 | SINGAPORE – Burda International Asia, housed under German media group Hubert Burda Media, announces the revamp of luxury lifestyle digital platform, Lifestyle Asia. After months of research and development, the publisher is thrilled to unveil a brand new layout and features.

Lifestyle Asia’s new interface and platform was designed by digital creative agency, Wondersauce, with the latest market trends for a savvy audience. The intuitive and visually-driven aesthetic provides a more immersive experience, allowing readers to both locate information quickly and browse leisurely.

Among its new features are colour-coded sections for easy navigation, and map-focused stories which enable readers to access information based on location. Sponsored projects are now presented in a fresh variety of formats, with clients such as Patek Philippe, Marina Bay Sands, ION Orchard, Tom Ford Beauty, Burberry and Kering Group invested in the launch. There is an improved interactive and shoppable product format with feature articles that have strong visual representation and flexibility. E-commerce elements and videos can be embedded throughout the articles, ensuring that readers enjoy an all-round luxury experience.

Burda International Asia has invested over eight months in this project, with a view to digitally revamp all titles, including PrestigePIN PrestigeAUGUSTMAN and Hello! magazine.

“Since launching in 2006, Lifestyle Asia has constantly set trends here in Asia within our
niche, being the first with the latest in design, user experience, functionality and engaging content to address our demanding readers and clients,” says publisher and Managing Director, Richard Nilsson. “Today our offerings span five markets, namely Hong Kong, Singapore, Malaysia, Thailand and most recently India – which launched together with the new platform. In the next year, our plans for further expansion into new markets in Asia and Europe (with a Paris edition) are in line with taking the Lifestyle Asia brand global. Recent efforts to boost our digital capabilities include 38 new hires, amplifying the digital business, building a robust digital infrastructure and, now, launching this new state-of-the-art platform. With all of this, Lifestyle Asia shows yet again best-in-class solutions and our desire to continue being the pioneer and leader in this space.”

“Our dedicated team of editors, writers and designers have worked tirelessly to make this revamp a reality,” adds Head of Digital Content, Luann Alphonso. “We aim to make a positive impact in digital publishing by merging quality and convenience.”

“With a reach of over two million across our platforms, coupled with fresh marketing initiatives, we are confident in providing a myriad of new digital options to bolster our clients’ media campaigns,” says Head of Digital Sales, Chris Ng. “We hope that our friends and peers will enjoy the fresh look of our portal as Lifestyle Asia continues to serve as a reliable and valuable source of luxury news.”

For media enquiries elsie.yeo@burda.asia

Prestige Luxury Media of the Year

Prestige and AUGUSTMAN Singapore take home Gold at Asia Pacific Publishing Awards 2018

Singapore, 13 November 2018 – Burda Singapore received six awards from trade association Media Publishers Association Singapore (MPAS) at its Awards Gala Dinner held at One Farrer Hotel on November 8, 2018.

The Asia Pacific Publishing Awards (APPA) and MPAS Awards 2018 was held in Singapore at the One Farrer Hotel Grand Ballroom on Thursday 8 November 2018. The event was organised by Media Publishers Association Singapore (MPAS) and the awards ceremony was attended more then 200 publishers and partners in the industry.

The awards’ official sponsor is PressReader, represented by Mr Mark Enright at the awards.
Other sponsors include photobooth partner, Ubersnap, Awards management partner, Judgify, wine sponsor, Angra Wines & Spirits Importers, photowall sponsor, Print Lab Pte Ltd and entertainment partner, Band on the Run.

The awards were judged by a panel of 6, ranging of veterans in the creative sector, public relations and media publishing. The panel also includes fresh faces like James Lim, Creative Director of Hakuhodo, Dean Carroll, Publisher of Mumbrella Asia, James Hewes, President and CEO of FIPP and David Tay, former President of Photographic Society. Miss Lynda Williams, Managing Director of Vim & Vigour, was one of the only 2 judges retained from last year’s panel, together with Ms Marina Mathews.

The finale of the night was the announcement of the coveted 2 categories: Publisher of the Year and the Media Company of the Year. No nominations are required for this category as it is based on an overall point system accumulated from the number of categories won. The 2 categories were presented by the awards’ official sponsor, PressReader’s representative, Mr Mark Enright. (source: MPAS)

Prestige Singapore was recognised as this year’s top luxury title at APPA by clinching the Luxury Media of the Year (GOLD). The Prestige 18th Anniversary issue (September 2018) and annual The Vanguard: 40 Under 40 campaign (August 2018) highlight the magazine’s DNA and are exemplars of the title’s editorial and creative excellence.

The magazine was also awarded Front Cover of the Year (Consumer) (SILVER) by MPAS for its August 2018 issue, which was deliberately styled to stand out on the newsstand with its wild ferocity of colours and texture. “We’re particularly proud to receive this award because it proves that the right high society magazine cover can hold its own against those with high fashion models and conceptual imagery,” says Grace Tay, Editor-in-Chief of Prestige Singapore.

AUGUSTMAN Singapore clinched four awards, including double GOLD for Men’s Media of the Year for APPA and MPAS. Taking pride in being a leading men’s journal in Singapore for over 12 years, AUGUSTMAN considers itself a cerebral read for the man with style, substance and success.

The magazine’s signature The A-List campaign also won the MPAS Marketing Campaign of the Year (GOLD). This year marked the 9th anniversary for AUGUSTMAN Singapore’s annual initiative, which comprises a series of special programmes and exclusive activities for the selected group of accomplished men of character.

AUGUSTMAN Singapore also clinched the MPAS Feature Article of the Year (Consumer) (BRONZE)for the Wild Nights: The Women of Thai Discos feature, further illustrated in a video interview that was produced by the team to complement the print article. Managing Editor Farhan Shah says: “We’ve never been about awards. Or praise, or even pats on the back. All we’ve always wanted to do was to educate the modern man to be better tomorrow than he was today. Nevertheless, it’s great to be recognised by our industry peers and we’re thankful for these awards.”

Burda Singapore’s host of titles will continue to provide readers with relevant information through a multitude of products, events, experiences and articles, whether on print, online or audio-visually.

For more information on the 2018 MPAS and APPA awards visit MPAS 

About Burda Singapore 
BURDA SINGAPORE PTE LTD, a subsidiary of German media conglomerate Hubert Burda Media, is one of Asia’s most vibrant and progressive independent media houses with a portfolio that includes a host of successful regional publishing brands in Lifestyle and Luxury. Burda Singapore’s publications include Prestige, PIN Prestige, AUGUSTMAN and Adore. Localised versions of magazines are also available in other parts of Asia: Prestige is published in Indonesia, Malaysia, Thailand, Hong Kong and Taiwan, PIN Prestige in Malaysia, and AUGUSTMAN in Malaysia and Indonesia. As part of its range of services, Burda Singapore also provides expertise and resources to clients seeking production of high quality contract publishing, special projects and special supplements.

The first DLD Singapore Conference at Capella Hotel on Sentosa

Pual-Berhard Kallen, Hildegard Wortmann (BMW Group), DLD Founder Steffi Czerny, HVB-Chef Michael Diederich
Our DLD Event location at Sentosa
Steffi Czerny welcome more then 300 participants at the first ever Singapore DLD event #DLDSingapore
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Hotspot Singapore

ARTICLE BY: Dorothee Stommel, Head of DIgital Communications at Burda

OCT 20th 2018 – SINGAPORE, DLD Event – Diversity is the strength of the ASEAN states (Association of Southeast Asian Nations). The region has been recording high growth rates for years. The increasing economic importance of Southeast Asia and the ASEAN states’ new focus on digitization are also of great interest to Burda. That’s why DLD welcomed to the first DLD Singapore conference!

Newbies and positive chaos

A spontaneous questioning of DLD founder Steffi Czerny during her welcoming speech showed that more than half of the participants had never been to a DLD conference before. “Prepare yourselves for the fact that we are bringing positive chaos with us – which takes a little getting used to for Singapore and is actually very untypical for Germans”, Czerny warned the participants with a wink. She is looking forward to bringing the unique spirit of DLD to the many new faces in Singapore because DLD is not a tech conference – the focus here is on interdisciplinary exchange. “Questions are always welcome,” says Czerny.

Tech-focused and innovative

“Southeast Asia is a huge market because one third of the world’s population lives in this region. The population here is above average young, which is why this part of the world is so interesting for many global players,” Hildegard Wortmann, Head of Asia Pacfic at BMW, agreed the conference participants in the first keynote speech of the day. “In the past, we at BMW have looked after this region from Munich. Last year, we decided to open a new headquarters here to delve deeper into the culture and better understand society. So far this has paid off”.

In Germany still a future trend, in Asia already an integral part of everyday life: Payment by smartphone. “Payment methods are an incredibly important criterion for being successful in this region,” explained Matt Cooper from the e-learning platform Skillshare, in which Burda recently invested. “So far you need a credit card to be able to book our courses. This payment method simply doesn’t work in this region and we are in the process of upgrading as quickly as possible,” says Cooper to Burda CEO Martin Weiss, who moderated the panel.

Smart Cities

When it comes to the future of our cities, the so-called “smart cities”, technology plays a decisive role in shortening daily commute times, enabling a healthier lifestyle or promoting exchange with communities and neighborhoods through better connectivity. Despite all the discussions about technology, the focus here is always on people – that’s what makes the topic so exciting all speakers of the “Smart Cities” panel agreed on. “When we talk about smart cities, it’s not just about infrastructure, but also about applications,” explained Marc Wagener of Lab Campus, the planned innovation campus at Munich Airport. “Politicians need to understand much better when laws such as the General Data Protection Regulation inhibit innovation. I hope that there will be much more in-depth discussions on this issue”.

It’s all about fashion

Anyone strolling through the streets of Singapore knows that not only many banks and investment companies are based here, but also large international fashion labels and successful local brands. The last panel of the day therefore focused on why fashion is booming in Southeast Asia and why the region is becoming increasingly attractive for investors in the fashion sector. “Consumers in Southeast Asia are increasingly demanding alternatives to large, international labels such as Topshop, which is why the number of successful local brands has grown enormously in recent years,” explained Rachel Lim of Love, Bonito – Asia’s leading fashion label. This is a development that is particularly noticeable in the Southeast Asian region, Lim continued.

Networking, networking, networking

In typical DLD manner the most beautiful hotspots of the city were used for networking before and after the conference. Over cocktails and finger food in the unique setting of the private home of the investor couple Chris Wilson and Than Su Shan, the guests toasted the successful DLD conference day at the invitation of Burda’s investment unit BurdaPrincipal Investments.

 

Rubin Khoo, Associate Publisher, Burda Asia

The Importance of Education at Work

The Importance of Education at Work

Article by: Phoebe Cheong

6 NOVEMBER, 2018 | HBM MALAYSIA – As the current Associate Publisher of Hubert Burda Media Malaysia, it’s hard to imagine that becoming a journalist was never part of Rubin Khoo’s initial plans. With a background in social psychology, his goal when he graduated was to become a child psychologist, with plans to either have his own practice or centre.

“My goal was always to be in education,” he recollects fondly. “I had this vision that I wanted to make an impact on the world or change the world in some way.”

But before he could continue furthering his postgraduate studies in psychology, his father advised him to work first and experience the world. Soon after, Rubin obtained a position as a broadcast journalist at TV3, which was at the time expanding its English station, and thus began his twenty-year long career in the industry.

“Every day inspires me,” Rubin says proudly of his profession. “Everyone has a story to tell, and I think we always have to be open to listening and seeing what we can take away from them. It’s all about spotting the opportunity.”

Although his path didn’t unfold entirely according to his plans, Rubin still found himself gravitating towards education, lecturing part-time in the fields of mass communication and social psychology despite the hectic nature of his own career.

“I wasn’t formally educated in communications, but along the way I learned a lot from my editors and so on,” Rubin shares. “I think that the grooming process is very important in this industry. When I joined TV3, someone advised me to pick a mentor so they would be able to teach me what I needed to know. So I think this is what it means in the industry to have education at the workplace, it’s really about mentoring and grooming and developing someone’s full potential.”

For Rubin, working is definitely a learning process of its own, and he emphasises that the workplace presents us with plenty of opportunities to learn. “Nothing stays the same,” he says. “I used to say to my students that by the time they graduate, the whole industry may have totally changed. It’s pretty much about constantly learning and adapting.”

“We deal with a lot of people in art and culture and also entrepreneurs and businesspeople, and over the years I’ve come to realise that there’s something in the way that successful people live their lives that’s different from the people who are just getting by. When you talk to them you realise that there’s a method to the way that they do things, and this is very important,” he continues. “I try to implement the things I take away from them in our office, and if you come back to education in the workplace, this is what it is. It’s constantly evolving, and never really accepting things the way that they are.”

That being said, Rubin’s vision for Prestige and August Man is to continue inspiring others. “I’ve always believed in people’s stories. People always find the stories of others inspiring,” he says. “I hope that we can inspire others to pursue their dreams or passions, even if it’s something very simple. It may sound cliche or idealistic, but that’s what we really hope for.”
For media enquiries,
Contact Sarah Huang,
info@burda.asia

Prestige Thailand Celebrates 13th Anniversary with Tastemakers Ball 2018

 

 

 

 

 

 

 

(Bangkok, Thailand) – The Thailand edition of luxury lifestyle magazine Prestige celebrated its 13th anniversary in the kingdom with a glamorous event on September 22 that acknowledged eight tastemakers for their special contributions in different spheres of society.

Held in the Magnolia Ballroom of the recently opened Waldorf Astoria Bangkok, the 2018 Prestige Tastemakers Ball saw the cream of Bangkok society dressed to the nines, inspired by a Studio 54 dress code – an ode to an era of style, glamour and unadulterated indulgence. In the late 1970s, the famous New York nightclub was the epicenter of style and decadence, replicated four decades later with all the glitter and glam that made this celebrity hangout so legendary at the time.

Apart from the Magnolia Ballroom that was transformed into a glamorous, black-and-gold party venue that does justice to the theme, the 240 handpicked guests were treated to performances by disco dancers, as well as authentic New York delicacies, specially created cocktails by Johnnie Walker Gold Label Reserve, wines from event partner Italthai, and Piper-Heidsieck Champagne that flowed freely all night long. A gleaming Bentley Continental GT and timepieces from Hublot provided more than enough to fill anyone’s wish-list.

Awarded for their inspiring and meaningful contributions in different fields, eight luminaries received acknowledgement in the form of a Prestige Tastemaker Award; including Charn Srivikorn, chairman of Gaysorn Property (‘Visionary’); Tos Chirathivat, CEO of Central Group (‘Leadership’); and Vichada Sitakalin, founder of Quattro Home and design director of Premier Group (‘Design & Innovation’).

The Tastemaker Award for the category ‘Digital and Technology’ was awarded to Pumin Yuvacharuskul, CEO and co-founder of Thailand Eatigo International; the category of ‘Philanthropy’ went to Vorachand Thiengtham, founder of the Happy Heart Foundation; and Paul Sirisant, managing director of Universal Music (Thailand) received the award in the ‘Art & Music’ category. The final two awards went to Sittharmanin Susamawathanakun, managing director of business development at Superrich Thailand (‘Style’); and Thitid Tassanakajohn of Le Du restaurant (‘Gastronomy’).

“Each of our Tastemaker Award winners has done something quite exceptional; something that has made others stop to take notice,” said Waraporn Siriboonma, managing director of Burda (Thailand) and publisher of Prestige. “They have all earned the respect of their peers with revolutionary ideas that have transformed – or is transforming – the world around us for the better.

According to her, the tributes to these individuals also echo Prestige’s philosophy towards publishing. “As an arbiter of style and substance, Prestige has earned a reputation for meaningful, curated content that engages and inspires. We are at the forefront of new developments in various luxury lifestyle sectors. As a publication, we connect the dots between luxury brands and discerning, affluent consumers. This is all in line with our quest to be not only Thailand’s but – as part of Burda Asia – the region’s leading luxury content creators,” she said.

Waraporn concluded by saying that signature events like the Tastemaker Ball, which is held every two years and alternates with the Prestige 300 High Flyers event, provide important touch-points with luxury consumers. “We are creating very special memories for our guests, and it’s also an opportunity to forge new relationships while strengthening old ones.”

The evening was rounded off with a special DJ set by Tastemaker Award winner Paul Sirisant, who was followed by DJ Knatz at the spinning deck. Over 500,000 baht of prizes were given away in an Instagram competition, including two crocodile leather handbags from Thai brand Tichaxury worth 145,000 baht each. Sanpellegrino, the Italian natural mineral water brand, also used the event as the official Thailand launch of new, limited edition packaging.

IG: @prestigeth / #prestigeball2018

Facebook: Prestige Thailand

 

For more information, please contact:

Vinee Rayananonda (Orm)

Marketing Manager, Prestige (Thailand)

Email: vinee.r@burda.co.th

Mobile: +66 (0)81 827 9879

Celebrating the MEA’s 60th anniversary, with a charity run by AUGMENT.

Article by: Dominique Brouwer

AUGUST 1, 2018 (Bangkok) MEA 60th Anniversary, 2018
The AUGMENT Thailand team is organizing a charity run for one of the biggest players in the electric power industry In Bangkok, The Metropolitan Electricity Authority.  Nontalikarn Suriyawat (Meow) and Naddhanin Charoenphol (Koong) from the Thailand Augment team, pitched their creative vision for the custom event format to the MEA and were awarded the project. The custom event will adopt the name: ‘60th Anniversary MEA Smart Run Smart Metro 2018’ and will be the very first large-scale sport event that AUGMENT Thailand organizes. The anniversary event is tailored to the unique demands and needs of the client. It supports this year’s MEA activities for their Smart Metro project. The project ambitiously aims to remove 214.6km of overhead electricity wires and create an underground powerline system. The event leverages the progress from the Smart Metro project by strategically employing the format of a run to show off the MEA’s first results in removing overhead powerlines. The running course will take participants along a dynamic route that is entirely ‘wireless’ allowing for stunning views of the Bangkok skyline. The run is effectively designed to promote the MEA’s vision of a ‘wireless metropolis’ to a wide audience by actively engaging them in a participatory event. The run will further reflect the MEA’s key objective of prioritizing innovative, sustainable and eco-friendly values by being a pollution free event.

The project will allow the AUGMENT Thailand team to breach out into untrodden territory and invite bigger opportunities for long-term growth within the event organizing space in the future. This year, Burda renamed it’s services department to AUGMENT, as part of its organizational restructuring of the business into three separate units: print, digital and services.  By taking on this project, the AUGMENT team shows that it Is diversifying its portfolio and launching into new, exciting categories.

“This project has allowed us to branch out, and develop new products that meet the increasing demands from our clients. Our team is excited to take on more projects like this in the future,” said Nontalikarn Suriyawat (Meow), who runs the project together with Naddhanin Charoenphol (Koong).

The run will take place on September 16 from 4am to 8am. The AUGMENT team has drawn up two scenic running routes to display the wireless area to its best advantage. The two routes are the Mini Marathon which will cover 10.5km, and the Fun run which spans 6 km. Both courses start at the MEA office in Klongtoey. The event will support 2000 participants, who receive an event t-shirt, a race number, and a medal after registration. All proceeds from the event will go to the Sai Jai Thai Foundation Under the Royal Patronage.

The MEA is a state enterprise founded in 1958 with an innovative and competitive approach to electricity services, keeping up with the demands of rapidly developing modern Technologies. The MEA has developed the Smart Metro project, which aims to build a sustainable and reliable electricity network that can support new and upcoming technologies such as electric vehicles. This year, the project will also focus on removing 214.6 km of overhead power lines and building an underground cable system to create a “wireless metropolis”.

For media enquiries,
contact Sarah Huang,
Head of Corporate Development,

Burda Asia
info@burda.asia

Telum Talks To… Petula Kincaid, Publisher and Managing Director: Print Business, Hubert Burda Media Hong Kong

10 AUGUST, 2018 This interview originally appeared on Telum Media 

Many congratulations to you Petula on your first-year anniversary with Hubert Burda Media this month – any exciting changes to expect? 
Burda International is making a significant investment to expand its business across the region, bolstering its workforce to offer innovative luxury content solutions across digital, print and creative services. Our mission is to be the first in luxury, connecting affluent consumers with luxury brands and services through targeted content solutions. To assist with this we have restructured the team in Hong Kong: Talia Jackson will spearhead Burda luxury creative services here and across the region; for Burda print business, a newly appointed Managing Editor Tama Miyake Lung is joining next Monday to lead the Prestige editorial team; and Burda digital content platforms is led by Michael Connelly as Head of Burda Digital Content.

It’s been a very exciting year so far and I’m very grateful to be working with such supportive and hardworking teams during these past 12 months.

Based on your experience how has luxury publishing changed? 
Ongoing technological innovation continues to change customer behaviour but great story telling is still essential, no matter what the platform. On the commercial side, in the old days brands were very focused on premium positioning for their advertisements, and while this is still important today, brands expect more holistic solutions and Burda continues to adapt its business to meet these needs by offering bespoke integrated solutions.

Through our people’s passion and hard work, our digital business continues to grow. We have also significantly grown our print portfolio with new clients, such as ifc mall, International Culinary Institute, Swire Properties and Centre Stage for the Hong Kong Trade Development Council. We also provide content solutions for clients such as Sands China Ltd, Landmark, Ferrari and Galaxy Entertainment Group. Watch this space – there’s more to come.

How do you work with your teammates across Asia?
Our regional teams are experts in luxury and lifestyle and understand very well the significant differences and similarities between the local markets. Under the regional leadership of Burda International Asia CEO Sven Friedrichs, we share the same vision and mission, which is to be the first in luxury, and see opportunity for growth from luxury vertical markets such as travel, property and retail.

We regularly exchange knowledge and experiences as we learn a lot from each other’s markets and experiences to create more solutions for our clients.

I really appreciate how our teams work together closely in a unified way: when everyone works as one team the magic happens. You get so many new ideas and you feel the passion and energy, which is then shared with our clients and, most importantly, we have a lot of fun along the way.

What’s your take on how to rise above the competition in this attention-deficit era? 
We are indeed living in a world of information overload where audiences are distracted. The challenge is how to cut through the clutter.

As the Publisher we hope our readers enjoy our print edition of Prestige as time away from technology. So we plan to continue with running the most interesting interviews: the best cover stars, exclusive interviews with celebrities and fashionistas, in-depth features on arts and culture, and our society section with its visual feast of people and events each month. In fact our July issue with Siwon Choi on the cover was one of our most popular this year, being much favoured by all – and in particular our millennial audience. ForPrestige it’s all about living the good life in the best most luxurious way possible.

Digitally and in print, we maintain deep relationships with KOLs specialising in different luxury markets and we work very collaboratively with KOLs to engage existing readers and reach new ones. The future is all about being open to new ways of working as well as working in a much more collaborative and bespoke way with KOLs, social media businesses, PRs and agencies.

To ensure a cutting-edge digital portfolio, Burda recently appointed American agency Wondersauce to create best-in-class content experiences for modern consumers.

What are your tips on work-life balance in this time-stressed industry in this hectic city?
I was born in Ireland and have lived and worked in London and New York. I’ve managed to clock up eight and a half years in Hong Kong, which means Hong Kong is now home for me and my husband. During weekends I love a good hike across the hills (although not in August!). I find being in nature is so helpful. Taking regular long weekend breaks and hanging out with friends definitely helps towards a happier life.

Hong Kong is on a fitness craze and I definitely recommend doing more exercise – though need to practice what I preach. I also love to meditate, even if it’s just for five minutes – it’s important to have the time and space for yourself.

Lena Kwek, Burda Asia, Luxury Publishing, Singapore

Burda International Asia, announces new Managing Director of Print Publishing for Burda Singapore

 

Singapore, (August 7, 2018) Burda International Asia, a subsidiary of Hubert Burda Media, has announced the appointment of Lena Kwek as Managing Director of the Print Publishing unit of Burda Singapore Pte Ltd. This follows a reorganisation of the publisher’s leadership team, which was announced on April 12, 2018.

Lena has more than 20 years of experience in the Singapore publishing industry; she was formerly General Manager of Sales at Edipresse Media and Atlas Press (T: The New York Times Magazine). She assumed her responsibilities on August 1, following the departure of Melvin Ang, Group Publisher & Managing Director of Burda International Asia.

In an address to the regional team, Burda International Asia CEO Sven Friedrichs paid tribute to the departing Group Publisher & Managing Director. “Melvin has been an integral part of Burda and a key member of the founding team in Singapore,” he said. “For the last 18 years his dedication and commitment has been astounding, and for this we thank him. In addition, we are excited that Lena has chosen the next phase of her career with us to foster our mission to be the first in luxury.”

Melvin Ang said, “As one of the founding members, anchoring for 18 years the success of our three titles, Prestige, Augustman and PIN Prestige, as well as several of spin-off titles and projects, I’ve enjoyed this journey immensely. However, every enjoyable journey will come to an end – and for me it’s time to move on. I am thankful and humbled by the support of advertisers and readers over these many years, which made all of these successes possible.”

Headed by Sven Friedrichs, the Group Publishing unit comprises print editions of Prestige magazine in Singapore, Hong Kong, Thailand, Malaysia, Taiwan and Indonesia, Augustman in both Singapore and Malaysia, and PIN Prestige in Singapore. “Our mission,” says Friedrichs, “continues to be the first in luxury throughout this dynamic region, by connecting affluent consumers with luxury brands and services through our targeted content solutions. We have thus redefined ourselves from a traditional publisher to a content company.”

 


 

For questions and related enquiries

Contact: Sarah Huang
Head of Corporate Development

info@burda.asia

Burda International Asia creates luxury content for millions of readers in Asia and Europe. A member of the Hubert Burda Media family, we operate in 18 markets and publish more than 300 brands globally and employs more than 10,000 talented, creative and passionate men and women worldwide. One of the largest media companies in Germany, it generated annual revenues of €2.256 billion in 2016.