Digital publisher of the year


Immediate Media, Burda’s special interest, content and platform company in the UK, has been named Consumer Digital Publisher of the Year at this year’s AOP Digital Publishing Awards.

The award presented by the UK Association of Online Publishers (AOP) recognises the business which has demonstrated outstanding achievements across all its brands and publishing activity in the consumer sector.  Entrants needed to provide evidence of a strong strategic vision, innovation across a portfolio of publishing brands, and a clear achievement against objectives.

The judges praised Immediate for exemplifying “successful digital publishing, delivering brands of real soul, and for a dynamism that is supported by expertly pursued multi-layered business models.”

Adel Gelbert is appointed CEO

C3, Europe’s leading service provider for content marketing, is to have a CEO for the first time: Adel Gelbert will be in charge of the international agency group from 1 September 2017. For the past five years, Gelbert has been a partner at FischerAppelt Advisors, the strategic marketing and communication consultancy of FischerAppelt AG. Prior to that, the graduate of business administration was a partner and director at the BBDO subsidiary Batten &Company for twelve years, a communication consultancy specializing in marketing and sales. Previously he worked as a business consultant for A.T. Kearney and was involved in brand management at Procter & Gamble. Joining Adel Gelbert, chief digital officer (CDO) Blundstone Osterberger will take on managerial responsibility for the creative and digital areas at C3, while Gregor Vogelsang will be in charge of promoting internationalization. The two founders Lukas Kircher and Rainer Burkhardt will continue to be active partners of the C3 group in the long term and will each assume the duties of a chairman.

C3 was the result of a merger between Kircher Burkhardt and Burda Creative Group in 2014 and evolved into the leading European content marketing agency within a few years. In February 2017, Hubert Burda Media increased its shares in the agency group from 50 to 85 per cent. C3’s new management structure will include an advisory board consisting of the founders as well as Burda’s board members Philipp Welte and Andreas Rittstieg.

A record sum for charity

Event Brief

Prestige, Burda’s flagship luxury lifestyle magazine in Asia, helped raise a record $1.2 million in donations for the Yellow Ribbon Fund, which supports the rehabilitation of ex-prisoners and their families.

The Charity event was held at The Ritz-Carlton Millenia Singapore in May, the Yellow Ribbon Fund (YRF) Charity Gala 2017 spread the message of hope and second chances. The event included a celebration of artistic and musical flair, along with a gala dinner witnessed entertainers, including Changi Prison’s Performing Arts Centre band — whose members receive musical training as part of their rehabilitation regime — and prominent industry leaders take the stage.

Help to rebuild lives

In collaboration with YRF and Prestige, with support from Singapore Prison Service and Score, the charity event raised  $1,265,000 in donations. Singapore’s first and only national charity devoted to helping ex-offenders rebuild their lives, YRF has disbursed more than $11.3 million since 2004 to rehabilitation, reintegration and family support programmes to help 46,000 ex-offenders and their families.

Over $600,000 have been raised for the this fund through the sale of coffee table books and related fundraising activities. In the past, the Prestige Children Committee also set up the The Yellow Brick Road Project to offer case management services for families, structured workshops, tuition support and enrichment activities for children.

Event Format

Event type: Charity Gala Dinner

Capacity: 300+ guests

Venue: The Ritz-Carlton Millenia, Singapore

Partners: Yellow Ribbon Fund

For more information on how we can assist you with your event format, contact us 

Martin Weiss appointed to the executive board of Hubert Burda Media

Martin Weiss was announced a new appointment to take effect on August 1st 2017, within the executive board at Hubert Burda Burda,  Weiss will oversee the group’s international business. With Weiss’s leadership at BurdaPrincipal Investments, he will now be in charge of the international publishing business which will continue to be lead by Eckart Bollman as it’s Managing Director.

Burda International acquires to become the regional Leader in Digital Luxury Publishing and Content Marketing

Bangkok/Hong Kong, January 12, 2017. Burda International announced today that it has acquired


Together with Burda’s own brands – Prestige, AUGUSTMAN and PIN Prestige – this strategic acquisition will form the leading digital and print luxury content platform in Southeast Asia and Hong Kong. The three founders of Lifestyle Asia – Christopher Lindvall, Richard Nilsson and Sebastian Svensson – will become part of Burda International Asia’s regional management team and will jointly run the digital initiatives with Burda´s Melvin Ang, Managing Director South East Asia.

“The acquisition of is a major step forward in our plan to become the undisputed leader within innovative luxury content marketing and publishing in Asia.

I am very happy that we could conclude this deal. I have never seen so many synergies combining two businesses. This will dramatically enhance our capabilities to provide best-in-class solutions to our clients. It is only the first step – there will be more announcements over the next six months,” said Friedrich von Scanzoni, CEO of Burda International Asia.

“We are happy to join forces with Hubert Burda Media. After building the business for over a decade independently, it is now the perfect time to partner with a global media player that will help us to take the company to the next level. Together, we will further develop, and in addition to launching new and exciting products. It is going to be fantastic to work together with Melvin Ang and the experienced Burda teams in the region to enhance the existing portfolio, create new products and expand into new markets.” Said Richard Nilsson, founder and Managing Director of

This acquisition underlines Burda´s strategy to strengthen its print and digital publishing in Asia.


About Lifestyle Asia

Founded in 2006 by Swedish entrepreneurs Christopher Lindvall, Sebastian Svensson and Richard Nilsson, is the pioneer in Asia’s premium online publishing space, with local websites in Hong Kong (founded in 2006), Singapore (2008), Thailand (2009) and Kuala Lumpur (2012). The site publishes authoritative, up-to-date content relating to luxury style, travel, food & wine, motoring, culture and city guides, with an emphasis on locally relevant features. During December 2016 the magazine has served 1.5 million HNWI readers across its four markets.

About Hubert Burda Media

Hubert Burda Media, headquartered in Munich, is an international technology and media company with over 540 brands and products that are oriented to the needs of consumers. Burda has 175 million users and approximately 60 million paying consumers. Its commercial success is driven by over 10,000 employees around the world. Burda is active in 19 markets, including Germany (where it is one of the country’s largest media groups), elsewhere in Europe, the United States and Asia. Innovation is the driving force behind the organization, which builds on its original roots and values as a family-owned company.


For more details please contact:
Denise Svensson
Director Ltd


ASIA: +852 9762 2519
USA:   +1 323 892 0884

Burda Principal Investments Announces Entry into Southeast Asia, Adds Albert Shyy as Principal

(March 15, 2017) Burda Principal Investments, the investment arm of European media conglomerate Hubert Burda Media, has announced the opening of its Singapore office to establish its presence in Asia, with a particular focus on Southeast Asia. The company also confirmed Albert Shyy has joined the team as Principal to head up the newly established office. Albert was previously a Principal at GREE Ventures, where he led the fund’s investment team in Southeast Asia and India.

The company will invest in technology companies in the region, with an emphasis on investments in the Series B stage. Existing investments in Southeast Asia include Coc Coc, a leading search engine in Vietnam, and Priceza, Thailand’s no. 1 price comparison site. In addition, the company has invested in several funds in the region, including Golden Gate Ventures, Jungle Ventures, and Kejora.

Martin Weiss, head of Burda Principal Investments, says, “We are extremely excited to solidify our presence in Asia. We strongly believe in the growth trajectory of this region and look forward to expanding our portfolio while leveraging our global footprint and rich media history to help these companies achieve the next phase of growth.”


About Hubert Burda Media

Hubert Burda Media, headquartered in Munich, is an international technology and media company with over 540 brands and products that are oriented to the needs of consumers. Burda has 175 million users and approximately 60 million paying consumers. Its commercial success is driven by over 10,000 employees around the world: Burda is active in 19 markets, above all in Germany – where it is one of the countries’ largest media groups – in Europe, the United States and Asia. Innovation is the driving force behind the organization, which builds on its original roots and values as a family-owned company.

Burda has been a pioneer in adopting digital technology and is a trusted partner for the long-term success of digital business. With DLD (Digital, Life, Design) Hubert Burda Media has established a global network on innovation, digitization, science and culture with conferences around the world. Burda Principal Investments is the company’s unit to provide growth capital to digital ventures in the Unites States, Europe, and Asia.

“We tell stories – by, about and with brands”

BCN, Burda’s central marketer, and the content marketing network C3 are setting up b.famous content studios as a 50/50 joint venture. The task of the new studio is to develop tailored and cross-media content campaigns for advertising customers exclusively with the media brands from Hubert Burda Media. Christine Fehenberger, the managing director of the new unit, explains what it stands for:

Consumers love high-value editorial content, which is why they buy magazines and use the digital channels of their preferred media brands. Commercial content created on behalf of a brand can also inspire, but only if it is exciting, entertaining and/or informative – if it is relevant to the consumer. This is the goal of b.famous content studios. Our vision is a new form of creative brand communication. We design unmistakeable, creative central ideas that support multi-channel campaigns driven by contentThis is more than just single advertorials and native advertising in the look and feel of the magazine.

The consumer: the focus of communication

Naturally, the client’s brand and product play a role in content campaigns too. But instead of extolling the virtues of the product, we create a bridge between it and the consumer’s world with fascinating, relevant stories. To do so, we use a wide range of journalistic formats. These may be long photo series, reports, interviews, portraits or entire line extensions for a media brand. Small formats that play out over social media also work very well as commercial content, for example live hacks, tutorials or quotes/pictures of the day as mini content pieces. Together, all these different pieces form an overall concept and reach the target group(s) via the relevant channels.

For decades, people have learned that advertising comes from the product or brand. We, however, begin with the consumer and try to find out what fascinates them about a brand and how this can be channelled into journalistic ideas. This is why we speak not of advertising, but of commercial content.

We take our cue from the lives of the target groups and use consumer data to see what interests them and why, which content they search for at certain times of day and night, and how they navigate media offerings in general. With the aid of data analysts, we map the entire customer journey and use this valuable information to develop and, above all, steer our content campaigns.

Commercial content is desirable content

For us, commercial content is therefore driven by journalism, tailored to the target group and above all desirable for the reader. Our close connection and physical proximity to the publishers, brands and editors are particularly helpful. Burda media offer more than just high-quality environments, expertise in content and visuals, highly involved target groups and enormous reach; they also know their readers and exactly what they like.

Hubert Burda Media acquires Immediate Media Co.

Hubert Burda Media, the Munich-based technology and media company, today announced the 100% acquisition of Immediate Media Co. from private equity investor Exponent and Management.

Immediate is the UK’s leading and fastest-growing special interest content and platform company. It is home to some of the UK’s best-loved brands – including Radio Times, the most profitable magazine media brand in the UK. Immediate engages over 19 million passionate consumers each month, offering them world-class content and innovative new products and services, including e-commerce and TV shopping.

Hubert Burda Media and Exponent have agreed to not disclose financial details of the transaction.

Hubert Burda Media (“Burda”), headquartered in Germany, is a technology and media company with over 540 brands world-wide. A family enterprise with a history spanning over 100 years, Burda combines traditional publishing with successful digital innovation. Today, the corporation is one of Germany’s largest technology and media companies with an international presence and a global reputation. Burda has a long-standing track record of owning and managing major magazine titles in all parts of the globe. In Germany, the company holds a very successful magazine portfolio in the News-, Fashion-, Gardening-, Lifestyle-, Food- and Entertainment-Segments.  Burda is also a truly innovative digital leader and one of the first European media houses to branch out into the digital sphere. Investments for example include a minority stake in Nasdaq-listed internet platform Etsy and a majority in the professional network, listed in Frankfurt. Burda was one of the first publishers to recognize the transformative opportunities of the digital media revolution and began to consistently align the company for the digital transformation. With DLD (Digital, Life, Design) Burda has established a global network on innovation, digitalization, science and culture with conferences around the world.

In the UK, Burda publishes several consumer magazines such as YourHome and Wedding. The company has recently led the funding round of the online marketplace Burda provides long-term growth equity for fast-growing digital technology and media companies in Europe, the U.S. and Asia and is a partner for visionary entrepreneurs, leveraging the company’s capital, brands and sector expertise, particularly in the areas of business expansion, internationalization and localization.

Immediate was established in 2011 following the merger of a number of media platforms, backed by Exponent Private Equity. Since then, the company has undergone five years of rapid growth driven by a focus on world-class content and a strategy of technology innovation. Already a magazine media leader through its range of specialist brands in the UK, Immediate has also diversified into digital market places and e-commerce, including the UK’s leading digital wedding planning tool and TV shopping network JewelleryMaker.

Building on the strengths of the company, the partners will realize further growth by accelerating its transformation. The goal is to build a fully transformed business with a strong digital footprint, diverse revenues and business models and interwoven content and commerce across brands, audiences and platforms.

Prestige Magazine Announces Winners of Thailand’s First Tastemaker Awards

Bangkok, March 14, 2016 – The inaugural Prestige Tastemakers Ball held on Friday, March 11 at the Astor Ballroom of The St. Regis Bangkok saw nine “Tastemakers” being awarded for their exceptional and extraordinary contributions towards shaping different spheres of Thailand’s socio-economic landscape.

The black-tie gala event, attended by around 180 guests, had a glamorous 1950s theme with free-flowing Champagne, while award winners included Supaluck Umpujh, chairwoman of The Mall Group, celebrity chef Ian Kittichai, fashion designer Prae Vatanika Patamasingh Na Ayudhya, Kris Narongdej, chairman of KPN Group Corporation, Thapana Sirivadhanabhakdi from The Sirivadhanabhakdi Foundation, and photographer Visarute Angkatavanich, whose collaboration with Apple has brought him global fame – amongst others.

Said Waraporn Siriboonma, Managing Director of Prestige magazine’s publisher Burda (Thailand): “As an arbiter of style and substance, Prestige has earned a reputation for meaningful, curated content that at once engages and inspires. We are at the forefront of new developments in the various luxury lifestyle sectors, and our inaugural Prestige Tastemakers Ball provided an ideal opportunity to pay tribute to nine individuals who have made Thailand proud in each of their respective fields.”

The various winners of Prestige Tastemaker Awards and categories are as follows:

Category: Visionary – Presented by The St. Regis Bangkok
Supaluck Umpujh, The Mall Group

Category: Leadership – Presented by Maserati
Kris Narongdej, KPN Group Corporation

Category: Arts & Culture – Presented by Bulgari
Visarute Angkatavanich

Category: Design & Innovation – Presented by Porsche Design
Paul-Dominique Vacharasinthu, Renewable Power Asia

Category: Digital & Technology – Presented by Burda Thailand
Paul, Tom and John Srivorakul, aCommerce & Ardent Capital

Category: New Generation Entrepreneur – Presented by Color Glo
Vittavat Phonphaisarn, Heritage Group

Category: Philanthropy – Presented by Thai Airways
Thapana Sirivadhanabhakdi, The Sirivadhanabhakdi Foundation

Category: Style – Presented by NARS
Vatanika Patamasingh Na Ayudhya (Vatanika)

Category: Gastronomy – Presented by Caviar House
Chef Ian Kittichai

Prestige is Thailand’s leading monthly English language luxury lifestyle magazine, with editions also published in Singapore, Hong Kong, Malaysia, Indonesia and Taiwan. It is part of Hubert Burda Media that operates a portfolio of 500 media products in 19 countries.

View all the picture galleries here.

The 2016 Prestige Tastemaker Awards were presented to (from left to right): Visarute Angkatavanich, Vittavat Phonphaisarn, Vatanika Patamasingh Na Ayudhya, Korn Narongdej (on behalf of Kris Narongdej), M.L. Radeethep Buranasiri (on behalf of Thapana Sirivadhanabhakdi), François Oosthuizen (Managing Editor, Prestige Thailand), Waraporn Siriboonma (Managing Director, Burda Thailand), Supaluck Umpujh, Felicia Moursalien (on behalf of Paul, Tom and John Srivorakul), Sarah Chang (on behalf of Chef Ian Kittichai) and Paul-Dominique Vacharasinthu.

For more information, please contact:

Suwat Wuthichairattanaporn
Tel: +66 (0)2 676 8999 Ext 202

Ekathana Present Luxury Experience Careers

Ekthana Education Services, an official representative in Thailand of seven world class hotel management schools under Laureate Hospitality Education, in collaboration with HELLO! magazine Thailand organized the “Luxury Experience Careers” event.

The event was held on Saturday, March 19th at grand ballroom, Mandarin Oriental Bangkok presenting top schools to students and parents who are interested in Business Administration and Luxury Management.

During the event, alumni from different schools shared with the guests their student experience on stage. After, two guest speakers from Christian Dior Thailand and Laureate Hospitality Education gave the audience a better understanding of what people in the Luxury Industry are looking for in candidates.

Furthermore, alumni from all the schools were there to give advice to those interested throughout the event.