ABOUT HUBERT BURDA MEDIA
Hubert Burda Media is one of the largest media companies in Germany. As a global player with numerous subsidiaries and international brands, Hubert Burda Media operates on a global level. Burda is on a course of expansion, extending its activities through acquisitions (print and online) at the current locations and in other strategic markets as well as through strong organic growth in the existing international locations.
Burda’s portfolio currently consists of around 500 media products worldwide. Sales through individual purchases and subscriptions, advertising, commissions and retail comprise the Group’s key sources of revenue. Burda considers itself a “home for entrepreneurs” and is therefore a network of independently operating businesses. The Group employed 10,374 people at the end of 2014.
Burda International operates in 18 markets and at present publishes more than 300 magazines and a large number of online media products. Burda International is a leader in Central and Eastern Europe with numerous titles from the most diverse segments, and in Asia has developed a comprehensive portfolio focusing on the luxury segment. Burda is rapidly expanding its activities in both regions. More than 2,400 men and women work for Burda International.
The main features of Burda International are strong brands and innovative 360-degree products. These include innovative online projects such as the Polish fashion portal Showroom. Burda is represented in many segments with internationally successful magazines. In fashion/crafting for instance with Burda Style, in the luxury segment with Prestige, Revolution, August Man and PIN Prestige. Its numerous successful women’s magazines include Lisa, Cover, Marianne, Donna and Mini. The food segment is covered by Saveurs, Veggie! and Sweet Dreams. Its successful titles in the lifestyle segment are LandLove and Mein Schöner Garten. In addition there are several home and decoration magazines, and in IT it has the Chip brand.
Friedrich Scanzoni | CEO Burda Asia
As a media and digital expert, Friedrich von Scanzoni is working since 2006 for Hubert Burda Media. As VP corporate development for the listed Tomorrow Focus AG, he managed the acquisition of HolidayCheck, Jameda or Elitepartner. After totally 7 transactions within 18 month he joined HolidayCheck as MD International for 5 years. HolidayCheck is today the dominant hotel review and online travel agency in Germany and central Europe. 2014 he became Senior Advisor for Burda International responsible for digital strategy and M&A in Asia. Since 2015 he took responsibility for the all operations in Asia, including the publishing, digital and investments. Prior to Burda, Friedrich started his career at the corporate development of Bertelsmann AG and Sales Director at Lycos Europe. Friedrich studied law at the university of Passau.
Massimo Monti | COO Burda Asia and MD EMM Burda India
Massimo Monti is MD of Burda India and COO for the Asia region. He started his career as an Editor in Italy in the 90s having moved from Sicily where he was born.
After a successful stint pioneering digital products in the Italian publishing market place, he decided to spread his wings and moved into international development for Italy’s biggest publisher, Mondadori. This took him to Southern Europe where Massimo was among the first to realize new revenue streams for magazine brands outside of the traditional routes. This saw him develop the value of his portfolio most especially through events, partner branding and badge advertising.
A fully confessed computer geek, book worm and music addict, Massimo views the evolution of the publishing industry like an orchestra with each new platform a fabulous instrument to reach, engage and delight the audience. His motto for just about everything is: “If there is a problem, then there is a solution. The rest it’s just life!”