Burda International Asia, announces new Managing Director of Print Publishing for Burda Singapore

admin news
7 Aug, 2018
Lena Kwek, Burda Asia, Luxury Publishing, Singapore


Singapore, (August 7, 2018) Burda International Asia, a subsidiary of Hubert Burda Media, has announced the appointment of Lena Kwek as Managing Director of the Print Publishing unit of Burda Singapore Pte Ltd. This follows a reorganisation of the publisher’s leadership team, which was announced on April 12, 2018.

Lena has more than 20 years of experience in the Singapore publishing industry; she was formerly General Manager of Sales at Edipresse Media and Atlas Press (T: The New York Times Magazine). She assumed her responsibilities on August 1, following the departure of Melvin Ang, Group Publisher & Managing Director of Burda International Asia.

In an address to the regional team, Burda International Asia CEO Sven Friedrichs paid tribute to the departing Group Publisher & Managing Director. “Melvin has been an integral part of Burda and a key member of the founding team in Singapore,” he said. “For the last 18 years his dedication and commitment has been astounding, and for this we thank him. In addition, we are excited that Lena has chosen the next phase of her career with us to foster our mission to be the first in luxury.”

Melvin Ang said, “As one of the founding members, anchoring for 18 years the success of our three titles, Prestige, Augustman and PIN Prestige, as well as several of spin-off titles and projects, I’ve enjoyed this journey immensely. However, every enjoyable journey will come to an end – and for me it’s time to move on. I am thankful and humbled by the support of advertisers and readers over these many years, which made all of these successes possible.”

Headed by Sven Friedrichs, the Group Publishing unit comprises print editions of Prestige magazine in Singapore, Hong Kong, Thailand, Malaysia, Taiwan and Indonesia, Augustman in both Singapore and Malaysia, and PIN Prestige in Singapore. “Our mission,” says Friedrichs, “continues to be the first in luxury throughout this dynamic region, by connecting affluent consumers with luxury brands and services through our targeted content solutions. We have thus redefined ourselves from a traditional publisher to a content company.”



For questions and related enquiries

Contact: Sarah Huang
Head of Corporate Development


Burda International Asia creates luxury content for millions of readers in Asia and Europe. A member of the Hubert Burda Media family, we operate in 18 markets and publish more than 300 brands globally and employs more than 10,000 talented, creative and passionate men and women worldwide. One of the largest media companies in Germany, it generated annual revenues of €2.256 billion in 2016.