20 Nov, 2018
ARTICLE BY ELSE YEO, BURDA DIGITAL
16 NOVEMBER, 2018 | SINGAPORE – Burda International Asia, housed under German media group Hubert Burda Media, announces the revamp of luxury lifestyle digital platform, Lifestyle Asia. After months of research and development, the publisher is thrilled to unveil a brand new layout and features.
Lifestyle Asia’s new interface and platform was designed by digital creative agency, Wondersauce, with the latest market trends for a savvy audience. The intuitive and visually-driven aesthetic provides a more immersive experience, allowing readers to both locate information quickly and browse leisurely.
Among its new features are colour-coded sections for easy navigation, and map-focused stories which enable readers to access information based on location. Sponsored projects are now presented in a fresh variety of formats, with clients such as Patek Philippe, Marina Bay Sands, ION Orchard, Tom Ford Beauty, Burberry and Kering Group invested in the launch. There is an improved interactive and shoppable product format with feature articles that have strong visual representation and flexibility. E-commerce elements and videos can be embedded throughout the articles, ensuring that readers enjoy an all-round luxury experience.
“Since launching in 2006, Lifestyle Asia has constantly set trends here in Asia within our
niche, being the first with the latest in design, user experience, functionality and engaging content to address our demanding readers and clients,” says publisher and Managing Director, Richard Nilsson. “Today our offerings span five markets, namely Hong Kong, Singapore, Malaysia, Thailand and most recently India – which launched together with the new platform. In the next year, our plans for further expansion into new markets in Asia and Europe (with a Paris edition) are in line with taking the Lifestyle Asia brand global. Recent efforts to boost our digital capabilities include 38 new hires, amplifying the digital business, building a robust digital infrastructure and, now, launching this new state-of-the-art platform. With all of this, Lifestyle Asia shows yet again best-in-class solutions and our desire to continue being the pioneer and leader in this space.”
“Our dedicated team of editors, writers and designers have worked tirelessly to make this revamp a reality,” adds Head of Digital Content, Luann Alphonso. “We aim to make a positive impact in digital publishing by merging quality and convenience.”
“With a reach of over two million across our platforms, coupled with fresh marketing initiatives, we are confident in providing a myriad of new digital options to bolster our clients’ media campaigns,” says Head of Digital Sales, Chris Ng. “We hope that our friends and peers will enjoy the fresh look of our portal as Lifestyle Asia continues to serve as a reliable and valuable source of luxury news.”
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