The Importance of Education at Work



admin news
6 Nov, 2018
Rubin Khoo, Associate Publisher, Burda Asia

The Importance of Education at Work

Article by: Phoebe Cheong

6 NOVEMBER, 2018 | HBM MALAYSIA – As the current Associate Publisher of Hubert Burda Media Malaysia, it’s hard to imagine that becoming a journalist was never part of Rubin Khoo’s initial plans. With a background in social psychology, his goal when he graduated was to become a child psychologist, with plans to either have his own practice or centre.

“My goal was always to be in education,” he recollects fondly. “I had this vision that I wanted to make an impact on the world or change the world in some way.”

But before he could continue furthering his postgraduate studies in psychology, his father advised him to work first and experience the world. Soon after, Rubin obtained a position as a broadcast journalist at TV3, which was at the time expanding its English station, and thus began his twenty-year long career in the industry.

“Every day inspires me,” Rubin says proudly of his profession. “Everyone has a story to tell, and I think we always have to be open to listening and seeing what we can take away from them. It’s all about spotting the opportunity.”

Although his path didn’t unfold entirely according to his plans, Rubin still found himself gravitating towards education, lecturing part-time in the fields of mass communication and social psychology despite the hectic nature of his own career.

“I wasn’t formally educated in communications, but along the way I learned a lot from my editors and so on,” Rubin shares. “I think that the grooming process is very important in this industry. When I joined TV3, someone advised me to pick a mentor so they would be able to teach me what I needed to know. So I think this is what it means in the industry to have education at the workplace, it’s really about mentoring and grooming and developing someone’s full potential.”

For Rubin, working is definitely a learning process of its own, and he emphasises that the workplace presents us with plenty of opportunities to learn. “Nothing stays the same,” he says. “I used to say to my students that by the time they graduate, the whole industry may have totally changed. It’s pretty much about constantly learning and adapting.”

“We deal with a lot of people in art and culture and also entrepreneurs and businesspeople, and over the years I’ve come to realise that there’s something in the way that successful people live their lives that’s different from the people who are just getting by. When you talk to them you realise that there’s a method to the way that they do things, and this is very important,” he continues. “I try to implement the things I take away from them in our office, and if you come back to education in the workplace, this is what it is. It’s constantly evolving, and never really accepting things the way that they are.”

That being said, Rubin’s vision for Prestige and August Man is to continue inspiring others. “I’ve always believed in people’s stories. People always find the stories of others inspiring,” he says. “I hope that we can inspire others to pursue their dreams or passions, even if it’s something very simple. It may sound cliche or idealistic, but that’s what we really hope for.”
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